Our mission is to bring people, information and services closer together.
LINE was conceived as a mobile messaging service shortly after the massive earthquake that devastated Japan on March 11, 2011.
After the tragedy, it became apparent that there was a fundamental need for a global communication tool that could strengthen human relationships. Just a few months later in June, we launched the LINE messaging app.
With this approach, LINE has grown into a social platform with hundreds of millions users worldwide, having a particularly strong focus in the rapidly advancing continent of Asia. In 2011, LINE was first launched in Thailand and has essentially become part of Thai's daily life by being the first-to-download chat application since then.
Rather than settle for globally standardized services based on a generic approach, we believe that it is essential to respect the culture and norm of each individual country in order to engage users on a very deep level and evolce in each region. Particularly for Thailand, LINE has developed products and services catered for all Thais, in response to the Thai consumer's need.
We call it culturalization and it's at the heart of everything we do. In the world we strive to create, users will have seamless online and offline access to all the people, information and services they need in their daily lives - LINE is the gateway.
Our journey to evolve into a Smart Portal will continue, as we will meet all needs that our users face in a constantly changing mobile universe.
LINE is your daily life companion - Engaging the world with you.
Launched LINE Chat in Thailand a joyful communication media and irreplaceable part of Thai digi-lifestyle
Powerful marketing platform for business
LINE Official Account
Originated and lauched an online TV Service of Choice for all Thais
Seamless mobile payment platform
Rabbit LINE Pay
Originated and launched Thailand's no.1 daily-life assistant
No.1 Mobile News Portal
Post-accelerate program for Thai startups
Thailand's No.1 online job search portal
Joint venture with Kasikorn Bank to Launch